OpenAI GPT (API)

OpenAI

The model layer behind ChatGPT, for developers building custom assistants, agents, and AI features.

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Best for

  • Developers building AI features
  • Custom assistants and agents
  • Programmatic text, code, and vision

Not ideal for

  • Non-technical end users (use ChatGPT instead)
  • One-off tasks without any setup

Strengths

  • Strong general-purpose models
  • Rich API with tools, vision, and audio
  • API data not used for training by default

Limitations

  • Requires development work
  • Usage-based costs to manage

Getting good results

  • Use a system prompt to set behavior
  • Constrain outputs with a JSON schema
  • Add retrieval for grounded answers

Prompt template

Starter prompt for OpenAI GPT (API)

System: You are [role]. Rules: [constraints].
User: [task]. Return [strict format].

Alternatives to consider